UK record companies don’t want your demo CDs anymore: they want you to use Vox.
SixApart’s blogging platform is being used by ColumbiaDemos and RCADemos, two sites owned by SonyBMG, to solicit demos from artists rather than accepting CDs. From April 2nd, aspiring artists will be able to sign up on the sites and create multimedia blogs using the Vox software.
Whether a blogging platform is the best way to solicit new music is questionable, but no doubt this is part of a multi-pronged strategy that includes talent hunting on YouTube, MySpace and other hubs.
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