Treemo, which launches today, is a social network and media sharing site with a focus on cellphones. Formerly known as HyperMob, the Seattle-based startup also has a social mission - they’re encouraging users to recycle their old digital cameras and phones.
‘Media sharing’ is a fairly vague term, but the short version is that Treemo combines Flickr-like photo and video sharing with a mobile platform. You can upload photos, videos, audio or blogs via the website, email or your phone, organize your content into sets, bookmark your favorite media and view channels on your cellphone. What’s more, you can navigate the content using social filters like those on YouTube: most recent, most commented, most viewed, most favorited, top tags and featured media. The upload limit is 200MB per month. Other features include tagging, RSS, drag and drop management tools and the ability to share media with your network of friends. Another notable feature: you can embed the media in external sites like MySpace, hi5 and Piczo using the embed codes supplied.
In fact, these features are very similar to the media-sharing site Twango, and many other players, too. Treemo is trying to differentiate itself with a focus on mobile, allowing users to upload and consume media on their phones. However, I’m not sure that it’s enough: this is a crowded market to say the least. What’s more, it doesn’t bode well when lazy headline writers like me can sum it up with a comparison to another service: YouTube, Flickr, Webshots, ImageShack, Fotolog and Photobucket all overlap with Treemo, and all of them have more resources and users. The only strategy that I can propose is to become more of a niche play: targeting socially-conscious users perhaps. Because without a stronger angle, I think many of these media-sharing startups will struggle.
- Treemo User?
Mashable’s Treemo profile is HERE - feel free to add Mashable to your friends list if you sign up.